Why Having the Right Website Copy Is so Important
To have a successful online presence, you need website copy that speaks directly to your target audience and entices them to buy from you. In other words; you need the right copy. You can have a fancy-looking website, but unless there is a solid depth of marketing knowledge underneath your website copy, your business isn’t going to resonate with your ideal customer.
To come up with effective website copy, you need to know what your niche is, how to position your business in the marketplace, what makes your brand unique, how you can stand out from your competitors, who your target audience is, what their needs and values are, the features and benefits of your products and services, your point of view, your customer journey—all sorts! For most small business owners, all of this marketing jargon can feel overwhelming and it’s usually something they’d rather avoid.
Another problem that small business owners have is that they are so close to their business that they can’t see the forest for the trees. It’s not that they don’t know enough about their business to explain it to other people—they know too much! Trying to categorise all of this information and structure it in a way that makes sense to customers can be frustrating and time consuming.
So, what’s the solution? Unless you are prepared to put in a lot of time and effort to figure all of this stuff out by yourself, you need to work with a marketing consultant and a copywriter. This should happen before you even begin to think about website design. Otherwise you risk wasting your money on a website that doesn’t actually do what you want it to do: get you customers.