Why Having the Right Website Copy Is so Important

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To have a successful online presence, you need website copy that speaks directly to your target audience and entices them to buy from you. In other words; you need the right copy. You can have a fancy-looking website, but unless there is a solid depth of marketing knowledge underneath your website copy, your business isn’t going to resonate with your ideal customer.

To come up with effective website copy, you need to know what your niche is, how to position your business in the marketplace, what makes your brand unique, how you can stand out from your competitors, who your target audience is, what their needs and values are, the features and benefits of your products and services, your point of view, your customer journey—all sorts! For most small business owners, all of this marketing jargon can feel overwhelming and it’s usually something they’d rather avoid.

Another problem that small business owners have is that they are so close to their business that they can’t see the forest for the trees. It’s not that they don’t know enough about their business to explain it to other people—they know too much! Trying to categorise all of this information and structure it in a way that makes sense to customers can be frustrating and time consuming.

So, what’s the solution? Unless you are prepared to put in a lot of time and effort to figure all of this stuff out by yourself, you need to work with a marketing consultant and a copywriter. This should happen before you even begin to think about website design. Otherwise you risk wasting your money on a website that doesn’t actually do what you want it to do: get you customers.

Tips for Your Website Design & Copywriting (Rockingham and Mandurah Area)

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If you are setting up a new local business in the Rockingham and Mandurah area then there are a few things you’ll want to consider if you want your business to have the best chance of success. These things will help you to position yourself in the local Rockingham and Mandurah marketplace. They should be considered before you start to spend money on website design, website copywriting and promotional materials.

1. What are the special features of your business service or product style? How can you communicate these through your website design and copywriting?

2. What are your potential clients biggest problems and frustrations? Spend a while on this because you can use these words in your website copywriting to resonate with your target market.

3. What is it you are really trying to provide for your customers? What intangible benefit do they get from engaging with you rather than another service provider in the Rockingham and Mandurah area?

4. What major benefit do your customers get from working with you from you rather than your competition? How can you demonstrate this in your website design, copywriting and promotional materials?

5. What five biggest objections might your ideal customer have to working with you and how can you overcome these? How can you weave these solutions into your website design and copywriting?

6. Why should your customers believe in you?

7. What guarantees you can promise? How can you minimise perceived risk? Can you offer a free consultation or an example of what you are going to provide?

8. What are you offering that is irresistible? How can you show this through your website design and copywriting?

9. How are you creating massive value for your local customers in the Rockingham and Mandurah area?

10. What kinds of qualifications or experience do you have? What specific projects/jobs/products/programs have you done that shows you are qualified to deliver your local Rockingham/Mandurah product or service? How can you craft these into a compelling biography on your website?

11. What do people get for the money they spend with you? Get really specific. How can you incorporate these into your website design and copywriting?